Reseller mostly don’t focus on premium domains. Which makes sense. They don’t show up on price comparisons, while are usually from extensions that aren’t top of mind for buyers. It’s easier to follow the path of least resistance, and just to ignore them unless a customer asks about it.
But that’s ignoring benefits. That high price you worry will put customers off, also means that the perfect names, and not just the close-enough names, are still available. And for the clients that are willing to pay the price, that’s more important than the marginal saving on a $10 domain. What’s more, the margin you make on premium domains dwarfs those on the cheap ones, with more opportunities to upsell all the extras.
Finally, a corporation that’s willing to invest in a premium .INC domain is one that’s more likely to build on that domain. Meaning they’re more likely to still be using it, year after year. And while they’re more likely to take the first step with the 50% discount available until the end of 2026, they’ll keep renewing at a full premium rate.
It’s a perfect vehicle to grow your reseller business in new and profitable ways.