.EAT Domain Opens a New Door for Resellers

Dig into a food-focused extension for your portfolio with .EAT. It will help your customers secure great names for restaurants, foodie, cooking, and culinary content.

Sunrise begins Sept 1, 2026 – with no additional Sunrise fee.
.eat domain name

The .EAT TLD Market Opportunity

Turn the Growing Food and Dining economy into a New Domain Opportunities for Resellers
  • $10T+
    Global food and agriculture market
  • $1T+
    Global restaurant industry
  • $150B+
    Global online food delivery market

Why .EAT Domains Belong in Your Reseller Portfolio

Instant Food Relevance

It’s a domain that instantly lets your customers show that they’re part of the food world.

A graphic depicting reseller

Broad Customer Reach

Everybody eats, meaning you can reach restaurants, cooks, creators, publishers, food services, and foodie communities.

Symbol für flexible Preisgestaltung

New Upsell Opportunities

Bundle value-added services like hosting and SSL to businesses using .EAT domains.

Eine Grafik, die den perfekten Service darstellt

Universal Food Positioning

Unlike specialised TLDs, .EAT can serve the entire food, dining and reviews ecosystem.

Memorable Domain Potential

Action-orientated combos such as ORDER.EAT, RECIPE.EAT, or HUNGRY.EAT can create highly desirable addresses.

Open to Everyone

.EAT is available to anyone, letting businesses, bloggers, influencers, and more register relevant domain names.

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Grow Your .EAT Offering With CentralNic Reseller

CentralNic Reseller gives registrars, hosting providers, and resellers the tools to sell and grow with .EAT domains.
  • Launch .EAT with Confidence: With over 20 years’ experience, CentralNic Reseller can help you launch .EAT successfully.
  • Built for Resellers: Grow with flexible tools and API automations designed for resellers to scale to success.
  • One Platform, 1,900+ Extensions: .EAT joins more than 1,900 TLDs and SLDs from a registrar committed to new gTLDs.
  • Grow Revenue: Increase customer value by including SSL certificates, global Anycast DNS, and domain protection solutions.

.EAT TLD Official Launch Schedule

Prepare your portfolio for each .EAT registration phase and give customers a clear path to securing their preferred food-focused domain names.
  • Sunrise Period


    Start: 1 Sep 2026 (16:00) UTC
    End: 9 Nov 2026 (15:59) UTC


    The Sunrise period gives eligible trademark holders the opportunity to register corresponding .EAT domain names before broader availability. There is no separate Sunrise fee for .EAT domain registrations.
  • Early Access


    Start: 9 Nov 2026 (16:00) UTC
    End: 17 Nov 2026 (15:59) UTC


    Early Access provides customers with an opportunity to register .EAT domains ahead of General Availability.
  • GA


    Start: 17 Nov 2026 (16:00) UTC


    .EAT becomes generally available for registration.
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Key Technical Aspects of the .EAT Extension

Feature

Details

Extension .EAT
Type New gTLD (first round), unrestricted
Registry Google Registry
Registration Length 1 year
DNSSEC yes, per default
Renewal Grace Period 35 days
Redemption Period 30 days
Individuals can register Yes
Businesses can register Yes

Get Ahead of the .EAT Launch

Now is the perfect time to add the new .EAT domain to your portfolio. It’s made for restaurants, food brands and the wider hospitality trade, giving you a name your existing customers will instantly understand, and a reason to start conversations with businesses you don’t sell to yet.

CentralNic Reseller is the ideal partner for reseller businesses that want to succeed, and everything you need to build a launch into real revenue is already on the platform. We’ve supported every new gTLD launch to date, and have all the technical infrastructure you could need, from API to SSL, help you dine out with .EAT.

Sunrise begins September 1, 2026, letting eligible trademark holders register corresponding .EAT domains before Early Access and General Availability, with no additional Sunrise fee. Our Trademark Clearing House capabilities are there to help you act on it.

Get ready for Sunrise, prepare your .EAT offering, and give customers a domain extension that is all about food.

Begin Your .EAT Reseller Journey

FAQs

The .EAT domain is a new gTLD, backed by Google Registry, designed for the food and restaurant industries, giving them an action-driven, unrestricted extension to build their businesses around.

Make sure you’ve added .EAT to your account and tested that everything works. Reach out to existing clients who can take advantage of the Sunrise or Early Access Period windows, when trademarked and high-value names are available. Finally, create content to let customers know .EAT is coming.

Anyone can register a .EAT domain, as there are no restrictions or local requirements to do so. The only thing to note is that as HTTPS is mandatory, they will need a SSL certificate.

The new .EAT extension targets the entire segment, whereas the other domains have more narrow focuses. On top of that, .EAT is a built-in call to action that tells you what to do. Finally, as Google Registry treats it as a secure namespace, .EAT will only resolve through HTTPS, so requires SSL.

Resellers should add .EAT domains to their portfolio because they’re an unrestricted domain, with plenty of desirable names still available. And as it requires SSL, you can create bundles at the point of sale, which will increase value per customer and your renewal rate.

Create a CentralNic Reseller account, integrate your systems into one of our seven API gateways, activate .EAT, set your retail pricing, and start selling.