Harley Ma
Marketing Specialist

Q&A With Anusha Gummadi, A Driving Force at CentralNic Reseller

Welcome back to the ‘Meet the Team’ series at CentralNic Reseller, where we introduce you to the brilliant minds propelling our success. In the second edition of our series, we are delighted to feature Anusha Gummadi, the dynamic Head of Sales Enterprise at CentralNic Reseller.

Anusha’s exceptional sales acumen and leadership have significantly contributed to the growth and success of CentralNic Reseller. With an in-depth understanding of sales strategy across Enterprise operations, she brings a wealth of knowledge and a unique view of business and innovation to the table.

Dive into our exclusive Q&A with Anusha and gain an insider perspective as she shares her experiences, wisdom, and insights into the domain reseller industry. 

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Q. What's something that sets CentralNic Reseller apart from other domain reselling services, in your opinion?

Undoubtedly, it’s our ‘Migration and Consolidation Service’. While we have several other intriguing services like Expire Auction and Backordering, in my opinion, this specific service sets us apart from other competitors. It has played a pivotal role in retaining some of our top-performing clients and onboarding major new ones.

We observe a current industry trend where larger companies are expanding exponentially through mergers and acquisitions. However, the subsequent step of consolidation tends to be quite challenging as it requires significant time and resources. This is where we fill the gap, aiding our clients in smoothly consolidating and managing their portfolios through a single platform.

We ease the process for clients, from the planning phase and communication all the way to the final execution of these consolidations, and we do it at just a fraction of the potential cost.  

Our team of migration experts is indefatigably working towards further refining this service and automating the process wherever possible.

Q. What do you think is the biggest challenge for domain resellers today, and how does CentralNic Reseller help overcome this?

One of the most formidable challenges domain resellers face today is the escalating competition within the market. It’s becoming exceedingly difficult to differentiate their services and attract customers. Furthermore, obtaining a valuable domain name with a desired extension can be a hurdle, as not all registrars offer such a comprehensive list of extensions (like CentralNic Reseller) via a single API.

CentralNic Reseller assists domain resellers in overcoming these challenges in several ways:

  • Diverse Domain Extensions: CentralNic Reseller offers approximately 1500 extensions all via a single API. This equips resellers with the ability to cater to specific industries, niches, or branding preferences, enabling them to stand out from competitors.
  • Several Value-Added Services: CentralNic Reseller provides numerous value-added services such as Domain Migration services, Domain Backordering, Expire Auction, and Expire Parking. These services assist resellers in efficiently managing their domain portfolios, marketing their domains, serving their customers better, and potentially creating additional revenue streams through their existing portfolios.
  • Promotional Support: CentralNic Reseller frequently offers registry promotional campaigns to assist resellers in attracting buyers more effectively at competitive prices. This support extends to marketing materials, special pricing, and collaborative campaigns.

Q. What are one to two key traits or skills that you believe are essential to succeed in the domain reselling industry?

Understanding Markets and Trends: Grasping market trends and possessing the ability to analyze them is crucial in the domain reselling industry. Identifying emerging niches, popular keywords, and industry trends enables resellers to acquire domain names that are in high demand. This skill equips clients with the knowledge to make informed decisions about which domains to invest in, enhancing their chances of attracting interested buyers. 

Q. What advice would you give to someone starting their journey as a domain reseller?

Starting a journey as a domain reseller can be both exciting and challenging. It is important to:

  1. Understand the Domain Industry: Begin by gaining a solid understanding of how the domain industry works. Learn about domain extensions, registration processes, renewal procedures, various related services and the role of registrars and registries.
  2. Market Research: Research the demand for various types of domains. Identify popular and emerging trends, as well as niche markets that could be profitable. Understanding the target audience will help the customers make informed decisions about the domains they acquire.
  3. Choose a Reliable Registrar: Partnering with a reputable domain registrar that offers competitive pricing, a user-friendly interface, and reliable customer support is extremely important. The customers should ensure that the registrar is providing them with the tools they need to manage and sell domains effectively.
  4. Transparency: Building trust with the customers by being transparent about the domains is important. Clear communication of details like expiration dates, transfer procedures, and any associated costs will help build trust with end customers.
  5. Provide Excellent Customer Service: Deliver exceptional customer service to the clients. Respond promptly to inquiries, assist with domain transfers, and provide guidance throughout the purchasing process. Positive interactions can lead to repeat business and referrals.
  6. Price Competitively: Research the market to set competitive prices for the domains. While it’s important to value the domains appropriately, overly inflated prices can deter potential buyers.
  7. Continuous Learning: The domain industry is constantly evolving. Staying updated on industry news, trends, and changes in policies that might affect the business is quite important. Continuously improving the knowledge will give the customer a competitive edge.

Starting as a domain reseller requires patience, persistence, and a willingness to adapt. With careful research, strategic planning, and a commitment to providing value to the customers, the resellers can build a successful domain reselling business over time.

We trust you’ve found this insider’s exploration into the life and perspective of Anusha Gummadi, our Head of Sales Enterprise, enlightening.

Anusha’s Q&A session marks the second part in our ‘Meet The Team’ series. We hope these insightful dialogues will help you gain a deeper understanding and respect for the exceptional team that drives CentralNic Reseller. Stay tuned for more insightful rundowns with our team members. 

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